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Zero Island Introduces Zero Menu

 

Your sustainable holiday just got better. Neste, the world’s leading renewable energy company has developed a sustainable Zero Menu together with Swedish chef Jonas Svensson to highlight individuals’ role in lowering emissions.

The Zero Menu, served on Zero Island Lidö in the Swedish archipelago, takes into account not only what is on the plate, but also how it is produced and transported.

Food production is responsible for a quarter of all greenhouse gas emissions. On an individual level, one of the easiest ways to lower one’s personal carbon footprint is to favour sustainable food options. One widely recognised source of emissions is livestock, but transportation, packaging, storing, processing and the energy used to cook the food also cause significant amount of emissions. As the world population continues to grow, so does the consumption of food.

Zero Menu Vacation Food
Zero Island Lidö in the Swedish archipelago

Zero Menu was created to answer this challenge. The menu is designed to cause minimal amount of fossil emissions, taking into account all possible sources of emissions from the field to the table: the ingredients on the menu are sustainable and produced locally, transported with lower fossil emissions, cooked by using a minimum amount of energy and without food waste.

The menu has been developed together with Jonas Svensson, the renowned chef behind restaurants Miss Voon and Mr Voon, who took into account not only what is on the plate, but also how it is produced and transported and even came up with creative ways to minimise waste.

“The growing interest in food culture has really put chefs and restaurants in the spotlight. We have a huge influence on how people eat, and I think it is time to use our influence to build a more sustainable future,” Jonas Svensson, the chef behind the Zero Menu, explains.

Zero Island Lidö in the Swedish archipelago
Neste, the world’s leading renewable energy company, has developed the Zero Menu for Zero Island

The Zero Menu will be served on Zero Island Lidö in Swedish archipelago from Midsummer onwards. Zero Island is an initiative, where Neste focuses on finding sustainable solutions for building a fossil free future for an island.

“From gluten-free to vegan, a growing number of people are following special diets. But we think there is room for one more – one that is good for the planet and promotes sustainability. With the Zero Menu and Zero Label we want to make it easier for people to make responsible choices.” says Sirpa Tuomi, Neste’s Marketing Director.


For more information on Zero Menu, Zero Island and Journey to Zero, click here.

Mark Bibby Jackson

Mark Bibby Jackson

Before setting up Travel Begins at 40, Mark was the publisher of AsiaLIFE Cambodia and a freelance travel writer. When he is not packing and unpacking his travelling bag, Mark writes novels, including To Cook A Spider and Peppered Justice. He loves walking, eating, tasting beer, isolation and arthouse movies, as well as talking to strangers on planes, buses and trains whenever possible. Most at home when not at home. Mark is a member and director of communications of the British Guild of Travel Writers (BGTW).

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