Hotel Bonanza, the newly launched online travel agency that offers consumers and accommodation providers a fairer alternative to existing booking sites, celebrates the significant milestone of 10,000 hotels signing up.
Recent hotel groups in the UK to join include Edwardian Hotels London, Yotel, Corus & Laura Ashley Hotels, MGM Muthu Hotels, Crerar Hotels, A Curious Group of Hotels and The Edinburgh Collection.
Co-founded by Suzie Barber and Bhavin Swaly in 2017, Hotel Bonanza charges just 8% commission and offers its Bonanza Club members a discount on every booking. The OTA already boasts the full range of accommodation, including hotels, B&Bs, apartments, hostels, private houses, holiday homes, chalets and campsites.
Hotel Bonanza does not impose rate parity clauses, meaning accommodation providers are free to sell at whatever price they like, and do not charge for premium listings, giving the consumer what they search for, with the default search listings being decided by a combination of proximity to search location and price. Three months after they make their first booking, members are charged £10 per year, which entitles them to a 5% discount on every booking. In addition, properties are setting up extra discounts and incentives, such as complimentary drinks, complimentary spa treatments and discounted meals.
Suzie Barber, Co-Founder, comments on the surge in hotel registrations: “We are thrilled with the response we’ve had so far. Hotels are on a major drive to reduce the true cost of guest acquisition and are fed up with extortionate commissions and rigid contracts imposed by the big players. We offer value for money, fairness and transparency – a genuine alternative for both consumers and accommodation providers.”
“We are looking forward to a beneficial three-way partnership between Corus & Laura Ashley Hotels; Hotel Bonanza and Hotel Bonanza’s clients,” said Gavin Percy, Commercial Director Corus & Laura Ashley Hotels.
The increase in hotel registrations reflects Hotel Bonanza’s aggressive growth strategy with the company looking forward to capturing a bigger chunk of the accommodation market in 2018. The OTA is taking steps to register thousands more properties in the UK, Europe, Australia, New Zealand, Asia, US and Canada.
2018 will be an action-packed year for Hotel Bonanza, which is on a major marketing drive to increase its accommodation inventory and customer base in the next six months through advertising, competitions and referrals. The company recently launched a competition to win £1,000 worth of Hotel Bonanza accommodation credits on its site.
